Maximizing Owner Acquisition During the Off-Peak Vacation Rental Season

Beth Friedman, VRM Biz Dev

The “slow season” in vacation rentals isn’t really slow—it’s a season of change. Between Q4 and Q1, depending on your market, homeowners are more likely to rethink everything from property décor to which vacation rental manager they trust with their investment. That means it’s the perfect window to focus on owner acquisition.

If you’re looking to grow your rental portfolio, now’s the time to step up your sales and marketing efforts. Homeowners are asking big questions: Am I getting the bookings I want? Is my manager delivering enough ROI? Is it time to switch? Smart VRMs position themselves as the obvious answer.

Not ready to push hard right now? That’s okay—but don’t sit idle. Use this season to plan and budget your owner acquisition strategy for the year ahead. The companies who win aren’t the ones who wait until peak season—they’re the ones who prepare before it arrives.

In short: slow season is go season for business development. Whether you’re dialing up your efforts now or mapping out your 2026 growth strategy, this is the moment to invest in your next stage of portfolio growth.