Beth Friedman, the owner of VRM Biz Dev, has nearly six years of experience leading business development for one of Austin’s top luxury vacation rental brands, and over 20 years in national sales, offering multimedia marketing solutions to leading travel industry brands. She knows the ins and outs of consultative selling and creating win-win results for all parties involved.

 

Homeowner acquisition is Beth’s specialty, and her passion for the short-term rental industry began 10 years ago when she rented her first STR in Santa Monica, CA.  She’s skilled at building trust with homeowners, real estate agents, investors, and clients—and she’s excited to share her love of the process with small to mid-sized vacation rental managers looking to grow their inventory. Whether it’s managing full sales cycles, lead pipelines, forecasting rental revenue, providing market data analysis, crafting marketing content, brand ambassadorship, or navigating complex, competitive markets, Beth is a reliable, strategic partner focused on helping your business grow. As a speaker at industry events like the VRMA International Conference and IMN Real Estate Forums, Beth is a recognized expert in homeowner satisfaction and retention, too.

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Through her company, VRM Biz Dev, she now offers fractional business development services to vacation rental managers looking to scale—without the cost of a full-time hire. Her relationship-first approach helps VRMs bring on high-quality homes and build lasting partnerships that drive revenue.

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Beth lives in Austin, TX with her partner of 21 years, Joe, and their dog, Bodie. She’s originally from New York City and spent two decades living on the beach in Southern California. She's a wannabe chef, loves the outdoors, especially being near the water, and firmly believes that Calm is a Superpower.